Greentube Enters Finnish Market Through Veikkaus Partnership

The collaboration grants Finnish players access to Greentube’s titles.

Key Points:

• Greentube has entered the Finnish market via a partnership with Veikkaus
• Veikkaus is the exclusive gambling provider in Finland, serving over 2.5 million customers across multiple gaming verticals (ahead of the market’s re-regulation)
• Off the back of the partnership, Finnish players now have access to a range of Greentube titles
  

Greentube, the Novomatic Digital Gaming and Entertainment division, has expanded its European footprint by launching its content in Finland through a new partnership with Veikkaus, Finland’s state-owned gambling operator.

Access To Popular Games

The collaboration grants Finnish players access to Greentube’s titles, including Book of Ra deluxe, Lucky Lady’s Charm deluxe, and Sizzling Hot deluxe alongside a wide array of other games.

Veikkaus holds exclusive gambling rights in Finland, offering a range of gaming options – including lottery, slots, casino, and sports betting – to over 2.5 million Finnish customers.

Smooth Entry Into The Regulated Market

Greentube’s partnership with Veikkaus, a member of the World Lottery Association, therefore hopes to enable a smooth entry into the regulated Finnish market, where Veikkaus has a well-established user base.

Commenting on the collaboration, Julia Schagerl, Regional Manager at Greentube, stated: “We are pleased to announce the launch of our partnership with Veikkaus, which will enable us to provide players in the Finnish market with an amazing gaming experience through Greentube’s content offering.

“Finland is an exciting market, and we couldn’t be in better hands to roll out our titles to players there thanks to Veikkaus.”

A Milestone In European Expansion

This partnership marks a new milestone in Greentube’s European expansion strategy and hopes to strengthen its presence in the Nordic region.

The deal comes off the back of a number of similar European partnerships for Greentube. Last week, for example, the company teamed up with Casino UA in Ukraine – a deal that saw the local operator gaining access to over 100 land-based and online titles from Greentube.